What made you want to start your business?
I started BoiPKG because I wanted something that would make me excited to get out of bed for. That not only would be a business that pays the bills but that can build community , and create jobs for trans communities that find it hard to get a job because of discrimination.
Did you have experience or did you learn as you went?
I owned a modeling business in 2001-2003. That was my first "learning on the job" experience running the show. For seven years I worked in management at the Gap in the 90's when they were opening up 500 stores a year. That gave prepared me for much of what I do now.
The designing is new and e-commerce and marketing on social media is all "learning on the job".
What makes your brand or process unique?
BoiPKG is the most diverse brand in America. If you watch our fashion show on YouTube/BoiPKG you will see it. Its important to give visibility to communities that hardly see them selves in media, thus we use trans models, nonbinary models, two spirit models, humans form all demographics. It is our mission to not only create clothes that all genders can wear, but to also focus on specific items for trans masc , trans men, trans femme, trans women, and trans nonbinary communities that are gender affirming. I would categorize BoiPKG as queer visible.
What kind of challenges have you had to overcome as a small business owner?
BoiPKG has been blocked from advertising on Facebook or instagram because of swimwear pics and guys with out shirts on. Which when we could advertise brought in a lot of business. This helped us develop and seek strong relationships with our customers and influencers. We also started selling at parries, charity events, and producing our on fashion shows and fundraising for trans health which gave us more visibili
How have you pivoted or evolved your business because of Covid-19?
As soon as quarantine hit we just created an in person selling schedule at regular monthly events in NYC. The first thing we did to adjust to this new world, in line with giving visibility to communities that have the least, we had and Instagram Drag King Contest/ We has over 75 contestants from around the world, Australia, London, Toronto, India. This helped with sales, visibility and creating a larger community that let people know BoiPKG was a brand for and about them. We also started M-F for 30 minutes a day at 2pm interviewing each contestant in every country till this day.
What does a typical day look like for you?
6am Peloton Bike, 745am check in with friends for motivation to get though the day in this new world. 9am-1pm Boipkg, process orders, working on marketing books etc.
1pm research IG Live guest 2pm go LIVE on Instagram for 30 min interview.
3pm go for a walk. 5, process order and run to the post office. When things pop into my head that need done, I go to my computer, or sales come in at any hour I usually process them with in minutes. I work on taking time in the late afternoon to watch tv, or walk with a friend and practice my trumpet (I'm in a marching band).
Is this your fulltime job?
What are your goals for the future?
My goals for the future is to make BoiPKG as big as Adidas or NIKE, a brand that every one wants to have, with the difference being that we use models of all genders and body types and disabilities, when you look at BoiPKG you see the real world that we live in and you can relate.
What do you like most about what you do? What keeps you going?
I love when I receive letters from young people telling my how much it means to them to see versions of them selves on our social media, and letters that talk about how the fundraiser we just did helped them get home safely or eat when they had no food. That lets me know that this is worth something bigger than me.
What are you hopeful for?
I'm hopeful that BoiPKG will do enough good and create products that people need that investors will see our worth.
I'm hopeful that we will survive this pandemic and go on to show our pride to the world.
Any organizations you love and would like folks to hear about?
TGIJustice Transgender, Gender Variant, Intersex Justice is an organization that provides services to trans communities targeted by police. They provide money to inmates to call their families, housing and job training then they get out, some times even bail.
Fair Fight Action, started by Stacey Abrams, to fight voter suppression across the USA.
One last random thing! Totally random!
Zombie games in VR scare the heebie Geebies out of me! I once threw a headset across a yard when like 20 Zombies came at me out of nowhere, I threw the VR headset and ran into a bush on my butt.
shop and learn more @ BoiPKG's Virtual Booth